Creating your own cosmetics line is an exciting endeavor! Experimenting with ingredients, perfecting the formulas, and getting feedback from family and friends is a fun and rewarding process. However, there are a few logistical matters that you must deal with, too. Make sure to do these four things before you officially get your small business running.
1. Acquire Quality Packaging
So, you already have a product. Great! Now, you need something to package it in. Packaging is important for several reasons. First, good packaging will protect your product when it ships out to your customers. Second, you can express your brand story through your packaging by having it functionally and thematically complement your product. Third, customers care about quality packaging, and they will be more likely to leave you good reviews and buy again if they like how their purchases are contained. Shop around for financially sustainable package concepts and materials to see what works for you.
2. Label Your Products
After you have your packaging set, you need labels. Labels are particularly important for cosmetic products. Many people have allergies to common ingredients found within cosmetics, and if you fail to label your products correctly, you could be in legal trouble. Check out this guide from the U.S. Food and Drug Administration (FDA) for examples of how you should label your goods.
3. Build a Website
Potential customers cannot buy your products if they do not know about them. Create a website from which your customers can browse, shop, and make purchases. Then, expand your reach to social media. Instagram and TikTok can be effective marketing platforms if you put time and effort into your accounts. Not tech-savvy? No worries! There are plenty of free online guides and user-friendly web hosting companies that can help you out.
4. Settle Legal Matters
Finally, you must deal with the legal logistics of running your own business. Choose which business structure you want to implement. Then, apply for a Federal Tax Identification Number. Research local regulations about workshop setup and acquire permits if necessary. Finally, purchase the appropriate insurance policies – such as loss or liability insurance – to protect yourself and your business in case anything goes wrong.
Sound confusing? Do not fret. If you need help, you can contact the Internal Revenue Service (IRS) for assistance. If you can afford to do so, you can also hire an attorney to walk you through the necessary legal processes.
Packaging solutions, regulation labels, online marketing, and legal safety nets are all important aspects of creating a homemade cosmetics business. Build your brand up to everything it can be by implementing the four tips above.